SCENE XXI: NHL Social Media

I served as a real-time social media correspondent for the NHL during the 2016 Stanley Cup Playoffs. For two months, I attended every playoff game at Scottrade Center, capturing photographic content (of everything but on-ice action) using my phone and creating captions which I would then immediately send to NHL HQ and each team's digital teams for posting via Facebook, Twitter, Instagram, etc. The following are a few samplings of the content I generated.















Boomerang / GIF






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