MILLER HIGH LIFE x PLANTERS
In 2022, I led a team that built a record-breaking and award-winning brand partnership more than a century in the making -- helping it grow into a multiyear program that's become hugely successful for these two iconic brands...
Learn all about the campaign's record-breaking first year in the video below:
With wildly popular merch that flew off the shelves...
And who could forget the Nuttiest Dive Bar, which has traveled the country bringing crisp, refreshing High Life and delicious Planters Peanuts straight to the people...
And how 'bout some of the results of the campaign?
- An 8% sales lift for Miller High Life
- High Life's highest share of the economy beer category in more than 6 years
- 17% increase in in-store feature and display versus the previous year
- 9% increase in off-premise sales
- The brand's most sought-after merch in years
CHEERS TO THAT!
