CORONA 2021 PREVIEW
First up is sizzle reel of Corona's 2021 calendar of retail programs. I wrote and co-art-directed the video which features an assortment of national programs I helped ideate and write for.
CORONA SUMMER 2018 CASE STUDY
Next up is a case-study video I wrote specifically about my team's work in creating Corona's Summer 2018 campaign, "What Summer Wants." Video basically sums it all up...
CORONA HOLIDAY 2021
Next up, here's the key visual for the creative approach that Corona is employing for the 2021 holiday season...
RUNNER-UP CONCEPTS:
CORONA PREMIER NEW YEAR
Next up are a few different (rough WIP) KVs for some retailer-campaign concepts I worked on for Corona Premier's early-2020 period targeting wellness-focused drinkers who embrace a care-free "new year, same best you" attitude. The client chose to use this first KV option for all early-2020 on- and off-premise materials.
RUNNER-UP CONCEPTS:
And here's the Corona Premier New Year's 2021 program KV, based on a partnership my team created to target more fitness-focused and goal-oriented consumers.
CORONA PREMIER & HARD SELTZER SUMMER/GRILLING
The key visuals below were work-in-progress concepts I wrote for Corona Premier and Corona Hard Seltzer's summer/grilling programs. After several rounds, the client ended up going with my "Lighten Up the Grill" concept below, as they felt it best reached the "mindful drinker/griller" demo being targeted. This concept was featured across off-premise and OOO materials throughout spring/summer 2020.
RUNNER-UP CONCEPTS:
CORONA + NBA/MLB/NFL/MLS
The following are a variety of key visuals for on/off-premise materials for Corona's partnerships with various NBA, MLB and MLS teams. The client wanted copy to convey the strong ties between each team's traditions/quirks and Corona's "unapologetically chill" beach vibe.
SOME CONTEXT:
- All the "buckets" stuff is a basketball slang reference (hopefully you already got that)
- The '76ers ring a small replica Liberty Bell before each game to get fans hyped up
- "Bayside Market Place" is the primary tailgate spot and pre/post-game entertainment district for Miami Heat fans
- Charlotte is known as both the "Queen City" and "Buzz City"
SOME MORE CONTEXT:
- Sporting KC's die-hard fanbase is nicknamed "The Cauldron"
- A "pitch" is a game field in soccer
SOME MORE CONTEXT:
- The Oakland A's wanted us to convey their dedication to Oakland as the city's other sports teams leave the East Bay
- The team famously plays Kool & the Gang's "Celebration" after each win and lights up a sign that says "Holy Toledo" after each home run
And now for some football...
SOME CONTEXT:
- The Jacksonville Jaguars play in Duval County, and "DUUUVAL" is a common rally cry amongst their fan base
