SCENE XIII: Stella Artois

Among various experiential and earned-media elements I helped conceptualize for Stella Artois, the "Frites Artois" pop-up event shown below was among my team's most successful, attracting thousands of visitors over the course of a month. This unique, brand-owned dining experience for Anheuser-Busch InBev was located in downtown Miami, FL and served as an upscale celebration of one of the world’s most beloved, tried-and-true culinary combos: “beer and fries.” We elevated this classic duo with hot, crispy pommes frites and gourmet sauces by celebrity chef Roy Choi, paired with ice-cold Stella Artois. The event, featuring collabs between notable local chefs and tastemakers in art, music and style, was a huge hit and even attracted local celebs like singer Joe Jonas and Football Hall of Famer Dan Marino!