ST. LOUIS DOWNTOWN AIRPORT
First up is a variety of print and out-of-home marketing materials from St. Louis Downtown Airport's 2016 rebrand focusing on the airport's closer proximity to the greater St. Louis region — a major competitive advantage over other regional airports.
During the rebranding process, I presented the airport with several options for a new tagline to showcase their proximity to downtown STL and Clayton, MO. Ultimately, "Minutes Away, Miles Await." was chosen as the Airport's new leading tagline.
Below you'll find much of the supporting print/digital copy I wrote during the rebrand.
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J&J + TARGET
Here's an in-store Johnson & Johnson promo that I wrote for Target, encouraging shoppers to build their own baby gift set using J&J products and a free gift bin. Beneath our winning concept materials, you'll see a couple runner-up key visuals I wrote for as well.
^Here is a great example of why hyphens matter. Am I building my own baby or my own baby gift set? Silly clients. But I digress.
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FIBERON
Next up is a brand-purpose video I wrote and helped art direct for Fiberon, a leading American deck and outdoor-railing manufacturer.
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A.J. BROWN CONSTRUCTION
Below is an award-winning brochure I wrote for national contracting/construction company A.J. Brown. This piece was used to attract new clients and business partners both regionally and nationally. Much of my copy used in this leave-behind piece has also since been used throughout A.J. Brown's website.
And here's an example of just one of the many monthly newsletters I've written for A.J. Brown from 2015 to 2018.
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ST. LOUIS NATIONAL CHARITY HORSE SHOW
Website slider examples of light, inviting copy to entice visitors to read more about the show's main events. I assisted in writing, editing, proofing and making SEO-compatible the entire site in 2017.
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ST. LOUIS REGIONAL FREIGHTWAY
Here's a glimpse at the website I wrote for St. Louis Regional Freightway, including the homepage's intro paragraph and slider headers. The Freightway is an organization which promotes the St. Louis region as a hub for intermodal freight and logistics industries. All content for TheFreightway.com was written, sourced or otherwise managed by me in 2016, though its content continues to evolve.
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McKNIGHT PLACE ASSISTED LIVING & SKILLED NURSING
Here's a variety of short- and long-form copy I've produced for upscale assisted-living community McKnight Place in St. Louis, MO, in the form of digital e-blasts, print ads and advertorials.
