Corona Basketball Hotline
Despite its early success, the 2020 March Madness Hotline with Kenny Smith was unfortunately only up for a couple of weeks before being re-engineered to eliminate all mention of basketball games, in light of the NCAA Tournament's cancelation due to Covid stuff.
Press play below to listen to Kenny Smith's intro for the Corona Hotline on Bracket Beach...
And here are a few examples of the many questions I wrote for Kenny to ask. Callers each receive one randomized question (which technically has no "wrong" answer) with prize winners randomly selected immediately following each caller's response.
Kenny's "winning" response...
Kenny's "losing" response...
Corona Football Hotline
And here's my work for the 2020 Corona Football Hotline. I assisted in conceptualizing the overall campaign, helped write broadcast scripts and wrote the entire hotline experience. I also directed the recording of the script with Tony Romo.
As for the actual Hotline, I'll send you over to Tony on Gameday Beach...
This experience is all about finding out whether a caller is worthy of having their fantasy league sponsored by Corona. As a test, the caller receives one randomized question that has two eerily similar options as a response (and no wrong answer). Here are just a few example questions...
The caller wins the "sponsorship" no matter what, with certain callers randomly chosen as instant winners of our coveted "Lime Time Trophy" to use as their fantasy league prize (which we nicknamed the "Lime-bardi Trophy"). Every caller is also entered to win a beach party for their fantasy football draft next year.
Aaaand the "losing" result...
And we wrap things up by giving callers a discount code for Drizly for when they order their next round of Corona for game day.
