SCENE IV: Nature Made

Here's a multimedia campaign I co-concepted, wrote and helped art direct for Nature Made vitamins. With COVID rates on the rise, Nature Made's portfolio of immune-health vitamins and supplements began flying off the shelves. My team helped the brand take advantage of this boom in sales with a campaign occupying prime football-season airtime and media space during fall/winter 2020. This campaign plays on the "your best defense is a good offense" adage, though legally we couldn't say "defense," so the campaign became all about positioning these products as "Your best offense..."

BROADCAST

First up are :15 and :6 TV and digital video spots.

PAID SOCIAL

And now here's some supporting paid social content. Dynamic digital banner ads were produced by pulling from the animated content within the social posts below.

ORGANIC SOCIAL

And lastly, here's some organic social content, also featuring animated elements which became mobile banner ads.

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