SCENE VI: Kum & Go

Here's a multimedia campaign I wrote and helped art direct for Midwestern c-store chain Kum & Go's app — specifically for its "mobile fuel pay" feature which lets folks pay for gas from their phone (but don't call it gas — it's "fuel"). Our research told us that app users' favorite benefit of this feature is that, when stopping for gas in the bitter Midwest winters, it gives them more warm time in their car and less time out in the cold. So we ran with that for this winter-time campaign.

First up is a TV spot showcasing the aforementioned "mobile fuel pay" aspect of the Kum & Go app. I wrote, pitched, revised, co-art directed, co-produced, traveled to shoot and helped shoot, edit and revise this TV spot all in less than 10 days. Below you'll find the :30, :15 and :06 versions of the spot.

Here are some supporting digital banners I wrote and helped art direct to coincide with the TV spot's release.

And some OOH as well...

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