SCENE IX: Leinenkugel's

I’ve led a variety of different campaigns and seasonal retail programs for Leinenkugel’s beer, including its flagship summer campaign, for which we created “Camp Leinie’s” – an adults-only summer-camp experience rewarded to lucky Leinie’s lovers. We brought this one-of-a-kind summer-camp experience to life across various classes of trade, exciting consumers with a range of Wisconsin Northwoods-inspired creative.

We came up with a variety of eye-catching tools for Leinie's bar, restaurant and retailer partners to excite consumers...

By the way, that^ is indeed the world's first bucket hat that doubles as a beer bucket... 👀

LEINIE'S + JOHNSONVILLE

As a lifelong Midwesterner, I had a blast leading creative development of Leinie's partnership with Johnsonville Brats, which showcased the two brands' shared Wisconsin roots and mutual Midwestern pride. For this autumnal promotion, my team and I created "Brat N' Brewski Season," leveraging eye-catching visuals and colloquial messaging to channel the charming quirks of Midwestern culture.

Why yes, those are dual-Brat N' Brewski foam fingers that we created as a near-pack giveaway...

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