SCENE XVII: Pacifico

The following are various materials I've written for Pacifico, most of which channel the brand's "Live Life Anchors Up" tagline and general way of doing things.

PACIFICO 2021 PROGRAMS PREVIEW
First up is a sizzle reel of Pacifico's 2021 calendar of retail programs. I wrote and co-art directed the video which features an assortment of national programs I helped conceptualize and write for.


Here are some graphic templates (GTs) I worked on to be used in-store for Pacifico's partnership with the L.A. Chargers (NFL).




Here's a key visual for Pacifico's newest product, Citrus Agave Lager, along with a couple runners-up.





And another in-store GT advertising the new Pacifico 15 pack.




And a few key-visual options for Pacifico's 2019 Cinco de Mayo campaign.




And, lastly, a few more GTs for the brand's partnership with the U.S. Ski & Snowboard Team.

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